Greenfood's CEO invited to Madrid for talks on sustainability

6 December 2019
– participates in panel debate on biodiversity and sustainable agriculture with WWF and OECD

The world relies on biodiversity and ecosystem services to produce food, clean water and clean air. But that biodiversity is under threat. On Sunday, during the World Climate Summit in Madrid, Greenfood's chief executive David von Laskowski will take part in a panel debate alongside WWF and the OECD on biodiversity.
"Everything that Greenfood stands for and everything that we do depends on a healthy planet. We are dependent on the world's ecosystem services to get our products," says David von Laskowski.

COP 25 runs from 2 - 13 December, and world leaders will meet in Spain's capital to negotiate higher climate ambitions for the world's countries. Greenfood's chief executive David von Laskowski has been invited to participate in a panel debate during the World Climate Summit, COP's main platform for discussing business initiatives and investments to combat climate change. The theme of the discussion is "Sustainable agriculture for biodiversity and how we can increase investment in natural capital". 

Greenfood is one of the largest food groups in the Nordic region with a focus on healthy food, a majority of the Group's range consists of plant based products. 

"Greenfood relies on the world's ecosystem services to grow the base for our products. But awareness of the global economic benefits of these ecosystem services is low. We face a common challenge that needs to be addressed with the help of politicians, businesses and the commitment and participation of a host of stakeholders," says David von Laskowski, President and CEO of Greenfood Group and Picadeli.

The decline in biodiversity is a worldwide climate problem, species are dying out and ecosystems are being damaged. The interaction of important ecosystems is being disrupted and it can have devastating costs for society. The world depends on biodiversity, but vital ecosystem services, such as pollination, will cease. 

More varieties of fruit and greens to consumers
The loss of cultivated biodiversity creates an increased vulnerability to future climate change, because similar agriculture is less equipped for change. Consumers can benefit agricultural diversity by buying and eating a greater variety of crops and fruit.

There is already a wide range of fruits and vegetables, but it does not always reach the end consumer. Greenfood hopes that in the future trading will increase the variety, so that more consumers will discover the exciting products and flavours that exist, from forgotten grains such as millet, to Crapaudine, a cross between carrot and a beet that is said to have originated in the 19th century. 

Our focus is on healthy convenience food and therefore we will introduce more varieties of plant based products and more varieties of fruit, greens and crops. That will lead to reduced climate impact from food and reduce the deforestation of land for meat production," says David von Laskowski, President and CEO of Greenfood Group and Picadeli.

About the World Climate Summit
Since its launch in 2010, the World Climate Summit has become an annual destination for policymakers, investors and industry experts who are committed to leading climate change solutions and collaborative measures to achieve the goals set by the Paris Agreement. This year, 40 international partners and speakers are taking part in discussions on smart and sustainable cities, mobilising investment in climate countermeasures and accelerating the global transition to renewable energy.


World Climate Summit
Sunday, December 8
Session Hall "Bristol"
Time: 16:00-17:00