News at greenfood

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Greenfood has signed a LOI to acquire a stake in Dutch fruit and vegetable supplier Jaguar. With the acquisition, Greenfood is increasing its presence in the world’s important growing regions, while Greenfood and Jaguar will increase their joint purchasing power in the fresh food market. “This makes us an even stronger player in fruit and vegetables, with the potential to improve our customer offering and further increase quality,” Ted Stenshed, CEO of the Fresh Produce business area, said.
Greenfood acquires 100 percent of the ownership in fruit and vegetable specialist Lundgrens primörer. A company on Sweden's west coast, Lundgren's has a turnover of almost 90 million SEK. It is known for its wide range consisting of premium fruits, vegetables and processed raw materials of the highest quality. "Through the purchase of Lundgren's, we become a nationwide supplier. We are expanding the quality range further and making their fantastic products available to customers and consumers around Sweden," said Ted Stenshed, CEO of the Greenfood Fresh Produce business area.
Greenfood's food tech company Picadeli is taking another step into the future. The company's new platform uses AI to create sharp, accurate forecasts. The technology leads to faster and more reliable orders, large savings of time, and reduced food waste. "We are doing everything we can to create the world's most easy-to-manage food concept and with our new AI platform, we give customers a completely new experience," said Jonas Landström, who is responsible for the new platform at Picadeli.
Interest in plant-based foods based on fruit and vegetables is increasing. To meet the large demand, strengthen the customer offering and manage planned growth, Greenfood and Skanska have now agreed on the development of a new super plant in Helsingborg. When completed, the new building will be 44,000 square meters in size and one of northern Europe's largest centres for sustainable and healthy food innovation, production, and distribution.
For the third time in a row, the Greenfood-owned vegan specialist has been named one of Sweden's Super Companies 2020. On average, only one per thousand of Swedish companies meet the tough requirements - growth, profitability and return on capital four years in a row. The ranking of Sweden's most healthy growth companies is each year compiled by business information specialist Bisnode.
Yesterday, Greenfood’s head of Sustainability Lisa Isakson, spoke at the United Nations 9th Annual Forum on Business and Human Rights. She spoke on the topic of engaging with, and protecting human rights defenders. In a recent case, Greenfood, together with several other companies, helped a human rights defender in Ecuador and ensured he did not suffer any unfair treatment, an example of how cooperation and joint action between companies and civil society can be a powerful tool.