Urban Kropp has been appointed CEO

9 October 2020
Four of Greenfood’s companies all specializing in local produce is joining forces to create Trädgårdshallen, a leading supplier dedicated to delivering the best assortment of locally grown fruits and veggies on the Swedish market. Urban Kropp has been appointed CEO.

Urban has over 25 years of experience from the fruit and vegetable sector, and he has worked for several years in the Greenfood Group, driving sales of fruit and vegetables. He also has extensive knowledge of locally grown and seasonal products. Over the years, Urban has worked closely with local growers helping them get their products sold on the Swedish market.