PICADELI CHALLENGES THE DEFINITION OF FAST FOOD WITH a NEW RESTAURANT CONCEPT
Our restaurant concept gives us a new platform to develop everything from new flavours to innovative products and food experiences even faster. That way, the Picadeli concept is advancing without compromising on our core business idea; the ability for consumers to compose their own salad", says Kristoffer Sunér, Head of Food Development.
Picadeli doesn't just challenge traditional fast-food restaurants with its new restaurant concept, but also the idea of fast food in general. The new restaurant will be part of Stockholm's city pulse, located at the busy intersection of Sveavägen and Kungsgatan. The concept is an innovative fast-food restaurant designed for guests on-the-go as well as for those who want to sit down and enjoy their food.
Self-check-out for faster and smoother dining experience and an interior inspired by the local urban environment with plants, wood and concrete. The concept is designed by praised design and architectural firm Spik Studios.
Taste is at the centre of the restaurant with the section "Toppings & Cravings", which is said to give both salad and taste buds a new dimension. Picadeli maintains a clear climate focus through an innovative range of plant-based proteins and packaging consisting solely of compostable or recycled, renewable material.
Picadeli maintains its position as the market leader for self serve salad in Europe. In 2019, Picadeli sold over 42 million salads, which is more than one salad per second. Picadeli also increased its sales by 16 per cent compared to the previous year. By focusing on food-tech and plant-based proteins, Picadeli aims to continue its expansion in 2020 in new markets, in stores and through additional fast-food restaurants.