Swedes are eating more and more fruit and vegetables

12 December 2018
One in three Swedes say they eat more fruit and vegetables today than they did three years ago. This increase is because a lot of people see the benefits of eating a healthy diet. But although fruit and vegetable consumption has increased, few people reach the Swedish national food agency’s recommendation of 50 per cent vegetables and root vegetables per meal.

According to SCB (Statistics Sweden), between 2011 and 2016, there was an average increase in fruit sales of 1.5 per cent every year. Vegetable sales increased by 5 per cent for the same period.
A new survey carried out by food industry supplier Greenfood shows that Swedes continue to add more fruit and vegetables to their diet. One in three Swedes say they eat more today than they did three years ago.

The survey also revealed that the main reasons Swedes have increased their consumption of fruit and vegetables are an active choice to eat a more healthy diet and a greater awareness of what is good and bad for them.
Swedes also say they eat a healthier diet to reduce their chance of developing a disease. A healthy diet also helps keep weight under control, as well as making us happier and more alert.

Although Swedes have increased their consumption of fruit and vegetables, only 16 per cent of those interviewed reach the Swedish national food agency’s recommendation of 50 per cent vegetables and root vegetables per meal. That figure is even lower among men, with only 8 per cent filling half of their plate with vegetables.